Search engine traffic is a vital metric for any digital marketer to track. It can help you determine the success of your SEO efforts and make adjustments as needed.
Google Search Console is a useful tool that allows you to analyze how well your website is performing on Google searches. It can also identify areas where you can improve your website’s performance and rank higher on Google.
Keyword research tools
Whether you’re a long-time SEO expert or a newbie, you need to know how to research keywords and build an effective strategy for your website traffic. This is essential for attracting targeted organic website traffic to your site, which leads to conversions and revenue.
To do this, you need to use keyword research tools that provide data for keywords that are relevant to your business. These tools help you make data-driven decisions that improve your site’s rankings and drive traffic.
The best keyword research tools for SEO websites provide search volume information and a number of other valuable data points like cost-per-click data, advertiser competition and seasonal traffic fluctuations. They also give you suggestions for keywords with low competition and high ROI.
One of the most well-known and reliable keyword research tools is Google Keyword Planner (GKP). It’s free to use, and it can be accessed via the web application or API.
GKP gives you keyword suggestions, search volumes, estimated monthly searches, ranking difficulty, organic click-through opportunities and an estimate of the priority level of your top keywords. It’s a great tool to start with, but it does tend to have fewer keyword suggestions than some other tools on this list.
Another great keyword research tool is Semrush, a complete SEO tool suite that includes everything you need to carry out keyword research and improve your website’s search engine rankings. Its Keyword Overview tool gives you a full picture of any keyword, including its organic volume, number of results, trend, and other keyword suggestions.
Keyword suggestion tools
Whether you’re trying to rank for a keyword or get more SEO website traffic, picking the right keywords is a key part of any successful search engine optimization campaign. Fortunately, there are plenty of keyword suggestion tools available that can help you find the right keywords for your business.
Ubersuggest, which has a free version and a Chrome extension, displays a wealth of information when you enter a search term. It shows you keyword ideas, monthly searches, seo tools group buy difficulty, paid difficulty and CPC, and how many backlinks you would need to rank on the first page of Google for that phrase.
Moz Keyword Explorer is another well-laid-out tool that gives you keyword suggestions and a breakdown of organic competition, monthly search volume and priority score. It also offers a number of filters to narrow down your results, which can be helpful for marketing teams that do PPC advertising.
AnswerThePublic is a great tool to see what people are actually asking about your niche and how you can answer those questions. You can download the data in a graphic or list format.
It’s a useful tool for beginners to start out with, as it pulls keyword ideas from Reddit threads, so you can learn more about your niche before you invest too much time and effort into it. But it’s not the best tool out there for getting more search insights — that’s where you’ll need a paid keyword research tool.
Google Search Console integration
Google Search Console is an incredibly useful tool that gives web masters a suite of tools and reports that relate to their website and how it performs in search results. It’s ideal for anyone who is looking to gain site traffic insights, troubleshoot technical issues or improve their visibility in Google’s search engine.
A key part of Google Search Console is its coverage report which allows web masters to see how their pages are represented in Google search. This is a great way to make sure that they are in the index and to request that any pages they believe aren’t are added to the index.
Another important part of this tool is the crawl errors section where users can see if there are any crawling problems with their sites. These can be things like an increasing number of crawl errors or a specific keyword not performing as well in search.
These issues are easy to spot, and they are a good indication that something needs to be done. This can be something as simple as adding a meta no-index tag or as complex as rewriting or editing the content on a page.
If you’re a HubSpot user, you may want to connect your Google Search Console and Analytics properties so that you can get all of the SEO data you need to improve your website performance. This only takes a few minutes and will give you an insight into how your site is performing in the organic search engines.